
ROBFABRICIO.COM
TV
-One Show People’s Choice Award-
When a ninja loses his ability to conceal his own body odor, he loses his ability to remain undetected, rendering him ineffective as a Ninja and sending him into a downward spiral of inconsolable despair. If only someone had told him about Sure unscented, the deodorant that promises to “Never let them smell you coming.” (Part one of an intended, three-part series that follows the ninja on his downward descent, as he struggles to cope with his condition.)
-Tiger Schulmann's Karate School-
The greatest benefit in learning the ancient art of self-defense is the confidence that's developed from knowing what you’re capable of. The more confident you are, the less fear you experience in potentially dangerous situations. If you’re well schooled enough, you won’t only feel confident in potentially dangerous situations but you may ultimately find yourself feeling bored in them. Ironically, for this martial arts school, the ultimate benefit is boredom.
-Verizon Wireless-
Verizon Wireless' International Value Plan is the next best thing to being back home watching the game with your homies.
VIRAL
MGM Grand viral video....
The MGM work evoked pleasant controversy and generated local and national news coverage including FOX News. The week after the launch, the MGM Grand Detroit recorded it’s best ever daily incremental “coin in” of $25.9 million. Mission accomplished.
ABOUT

Rob Fabricio
art director
A passionate creative with over 15 years of experience who loves converting marketing challenges into unique strategic ideas that drive results. Proven ability to grow revenue with conceptual solutions that have generated bottom line results. His campaign for brands like the MGM made the MGM Grand Detroit almost instantly famous with a coin-in of over $20 million in incremental revenue just one week after the campaign launched.
Visionary, strategic, designer, art and creative director, who leads projects from beginning to end. Experience working closely with UX/UI and tech teams to formulate the overall approach, and the look & feel of projects. Collaborates across disciplines at all levels. Supervises projects with in-house team members, photographers, freelancers, & outside vendors while maintaining high creative integrity and ensuring that budgets and deadlines are met. Mentors and coaches junior team members. A unique combination of in-house and ad agency experience.
© 2025 Rob Fabricio





























































